Join us!

Director of Marketing

San Francisco, CA | careers@mirohealth.com

About the position

Are you a full-stack marketing professional with experience launching new products, building brand loyalty, and leading early marketing strategy? Are you driven to create strong brands and memorable experiences? Do you have a proven track record of devising and executing stellar communication campaigns? Miro is looking for a Director of Marketing with the gumption, experience, and persistence to launch and grow Miro’s brand and market share.

Responsibilities

  • Design and implement marketing for product launch; grow Miro brand

  • Develop strategies to drive brand awareness, product adoption, and revenue

  • Consistently measure marketing performance

  • Be an active thought partner to business/product teams to ensure programs, features, and communications are on-brand and aligned with our beliefs and values

  • Design and develop product marketing materials (web/mobile), social media campaigns, and external marketing and promotion efforts

  • Craft and maintain company voice, tone, and messaging across product and media channels

  • Own the content roadmap, develop content assets, and collaborate with product team to align content with company initiatives

  • Create and maintain Miro’s editorial and conference calendar

  • Develop, build and nurture relationships with industry experts and influencers

  • Stay informed of marketing and media trends and competitors

  • Foster a warm, productive and collaborative company culture

Requirements

  • Passion and energy to function as a CMO for a small startup; adept at scaling marketing from the ground-up, blending in-house, freelance, and agency producers; ability to take initiative and thrive in a startup environment

  • Data-driven

  • Innovation and skills to build Marketing into a growth-driver for business; deep background in web marketing, brand building, content development, social media campaigns, and PR

  • Experience delivering commercially successful products to market with a small team

  • Drive to cultivate and maintain strong relationships with priority consumer, scientific, and business media

  • Success producing content to further business goals including blogs, white-papers, video, infographics, news articles, and presentations; successful track record of using social platforms as a nurture-to-acquisition channel for new clients; nurture-to-retention channel for current clients

  • Excellent organizational skills, with ability to manage multiple projects, priorities, and stakeholders while being detail-oriented and effective at time management

  • 5+ years work experience as a Content Marketing Manager, Sr. Copywriter, preferably at a Digital Marketing agency; bachelor’s degree in Marketing, Journalism or relevant field (preferred)

Qualities that will bring success to this role

  • Experience in marketing digital health products or medical devices

  • Overachiever

  • Natural ability to streamline work

  • Big-picture thinker + detail-oriented

  • Ability to create best practices that maximize business efficiencies

  • Knack for inspiring the best in people around you

  • Strong self-direction, grounded energy, and obsession with marketing

  • Strong sense of personal ownership + a natural inclination toward collaboration

  • Design-thinking + an appreciation of art, humor, and technology

Compensation

Competitive salary, equity, full healthcare coverage, flexible hours and vacation

At this time, we are unable to support H1B Visa transfers or applications.